Privacy Notice
Last updated: September 2, 2026
Who we are
Go Ethiopian Way is operated by Add-Tech Solutions ("we", "us", "our"). We act as the data controller for the personal data we collect through this platform. You can contact us at support@add-techsolutions.com.
Data we collect
- Account data — name, email address, and login credentials.
- Listing & submission data — business details you provide when listing or claiming a business.
- Support messages — correspondence you send to us.
- Usage data — pages visited, search queries, approximate location (country, region/state, city), device type, and browser, collected for analytics.
- Device identifiers — IP address and similar technical identifiers.
How we use your data
- Creating and managing your account (legal basis: contract performance).
- Providing and improving the discovery platform (legal basis: contract performance and legitimate interests).
- Security, fraud prevention, and abuse detection (legal basis: legitimate interests).
- Analytics to understand how the platform is used (legal basis: legitimate interests / consent where required).
- Customer support and communications (legal basis: contract performance / legitimate interests).
- Meeting legal obligations where required (legal basis: legal obligation).
Who we share data with
- Service providers — hosting, database, analytics, and support tooling that process data on our behalf.
- Paddle.com (Merchant of Record) — for the sale of our subscriptions, payment processing, subscription management, tax compliance, and invoicing. Paddle processes payment data as an independent controller under its own privacy terms.
- Professional advisers — legal and accounting advisers where necessary.
- Authorities — where required by law.
Retention
We keep personal data only as long as needed for the purposes above, and delete or anonymise it when no longer required. Account data is kept while your account is active; analytics data is retained in aggregated or pseudonymised form.
Your rights
Depending on your location, you may have the right to access, correct, or delete your personal data, restrict or object to processing, request portability, and withdraw consent where processing is based on consent. To exercise any right, email support@add-techsolutions.com. You also have the right to complain to your local supervisory authority.
Security
We apply appropriate technical and organisational measures, including encryption in transit and access controls, to protect your personal data.
Cookies
We use essential cookies required to operate the site (e.g. authentication sessions) and may use analytics storage to measure visits. You can manage or delete cookies through your browser settings.
International transfers
Some of our service providers may process data outside your country. Where data leaves the UK/EEA, we rely on appropriate safeguards such as standard contractual clauses or adequacy decisions.
Changes
We may update this notice from time to time. Material changes will be reflected here with an updated date.